How to Put a QR Code on a Flyer: Layout Tips
By Qrenzo · 5 min read ·
Putting a QR code on a flyer is easy. Making sure people scan it takes a little layout care. These tips cover where to put the code, how big to make it and what to keep clear around it.
Where to place a QR code on a flyer
- Near the bottom or the centre, after the headline, so people read your message first and then scan.
- Away from the folded edges and the outer margin, where printers can trim or crease the code.
- Where the eye ends up, not hidden in a corner behind other graphics.
QR code layout basics
- Put the code on a plain white square, even if the flyer is coloured.
- Leave a blank border around it, about four dots wide, with no text or images touching it.
- Keep the code square. Never stretch it.
- Use dark dots on a light background, with strong contrast.
- Add one short instruction beside it, such as “Scan to see our menu”.
How big should the QR code be on a flyer?
For a flyer read at arm’s length, aim for at least about 2 to 3 cm, and larger if the link is long, because long links make denser codes. For a poster read from further away, scale up. See what size a QR code should be for a simple distance rule.
Keep the rest of the flyer simple
Your name or logo, a short headline, the QR code and one line of text is usually enough. A busy design hides the code and makes people ignore it.
Use a ready-made flyer layout
Qrenzo’s free QR code generator puts your code on a clean flyer with the margin, contrast and size already handled. Choose a design, add your logo, and download it as a PDF, PNG or JPG.
Test before you print
Print one copy at 100% size and scan it with two phones at the distance people will use. If it fails, see QR code not scanning? 7 fixes and the printing guide.