How to Verify Your Google Business Profile

Verification proves to Google that your business is real and that you are allowed to manage the listing, which some people call a Google business page. You may also see it called Google My Business, the old name for Google Business Profile. Until you are verified, your profile may be limited, and some features will not work. Here is how it usually goes.

Before you start

• Make sure your business name, address and phone number are correct and match your real business.
• Sign in to the Google account you want to manage the profile with.
• Have your storefront or workplace accessible if you might need to do video verification.

The steps

1. Open your Business Profile.
2. Look for the option to get verified.
3. Choose from the verification methods Google offers for your business.
4. Follow the instructions and wait for the confirmation.

The options you see depend on your business and location. They can include a postcard, a phone call or text, an email or a short video, and Google’s menus change over time.

Tips for postcard verification

• Double-check the address you enter, because the postcard goes there.
• Allow several days for it to arrive and do not request a new one straight away.
• Enter the code exactly as printed.

Tips for video verification

• Film continuously, without cuts, showing the outside of your premises and any signs.
• Show where you work and the equipment or stock that proves it is your business.
• Show proof that you manage the business, if Google asks for it.

If verification fails or is not offered

• Check that your details are accurate and not stuffed with extra keywords.
• Check there is not already a duplicate listing for the same business.
• Try again with the option Google suggests, or use the help and support links in your profile.

After you are verified

Complete every section, then start collecting honest reviews with a Google review QR code. Follow our Business Profile setup guide and the local SEO checklist to get the most from your listing.

How long does it take to verify a Google business?

It depends on the method. Some options, such as video or a code sent by phone or email, can be quick, while a postcard needs time to arrive. Google decides which methods are offered to your business, so follow what your profile shows rather than a fixed schedule.

Google business page, listing or profile: is it the same thing?

Yes. People say Google business page, Google business listing, Google My Business or Google Business Profile, and they mean the same thing: your business’s free listing on Google Search and Maps. The verification steps in this guide apply to all of them.

Do I need to verify my business with Google?

Yes, if you want full control of your listing. Verification is what lets you edit your business details, reply to reviews and use the other tools in your profile. Without it, your listing is limited. It also proves to customers that the business is real.

How to verify your business on Google: the quick version

1. Sign in to the Google account you want to manage the profile with.
2. Open your Google Business Profile (Google My Business, as many people still call it).
3. Choose the option to verify your business or get verified.
4. Pick a verification method Google offers for your business, such as postcard, phone, email or video.
5. Follow the steps and enter any code exactly as given.

Verify Google business account problems and fixes

• The postcard has not arrived: wait several days before asking for another, and check the address you entered.
• The code does not work: re-enter it exactly as printed, and check you are using the right account.
• Video verification was not accepted: record again without cuts and show your premises, signage and tools.
• No verification option is shown: check your details, look for a duplicate listing and use the help links in your profile.
• Your business page is suspended: review Google’s guidelines for your business name, address and category, then follow the appeal steps.

How do I verify my Google business account?

Open your Business Profile and choose the option to get verified, then pick one of the methods Google offers for your business. You may still see this called Google My Business, which was the old name for Google Business Profile. The steps above explain each method and what to do if verification fails.